Mission Beach Cassowaries Inc
Media Release 24 September 2018
World Cassowary Day (WCD), held each year on September 26th, is a day of celebration to draw international attention to the reasons Cassowaries are globally important and need to be protected.
This year (WCD) has gone digital to showcase the Cassowary and the conservation efforts of people working to protect them, their home, and the other unique and endangered animals of the World Heritage listed Wet Tropics Rainforests.
"Our aim is to present Mission Beach for the points of difference that make it a premier nature based 'slow tourism' destination based on protection of the natural environment and the cassowary". said Mission Beach Cassowaries president Liz Gallie.
"Slow tourism is an emerging tourism market for people looking to spend longer in a destination and to experience becoming 'part of a community'. It is also associated with a low carbon footprint so helps achieve a more ecologically sustainable future. It s about ‘doing things in the right speed’, ‘changing the attitude towards speed’ and ‘seeking quality over quantity’".
As visitor numbers to Mission Beach increase, MBC is concentrating their efforts on presenting a strong message for Mission Beach to become known as a 'Slow Down Town' to help secure the future of the important population of cassowaries.
"Mission Beach is already known as a place to chill out so promoting it as a 'slow tourism' destination is a perfect fit" " Slow down on the way in and slow down when you get here. Liz emphasised.
"Also, as new people settle in our town, they might appreciate the beauty but not realise just how special Mission Beach is, or what they can do to help protect it in the long term."